Show people what you do, how you do it, and how it affects your customers.

Here are 10 motivations to consistently publish your work:

  • Cement your brand by showing the results of your work.
  • Help people understand how to use your products or services.
  • Tell a story with enthusiasm and anticipation.
  • Use mixed media (words, photography, video, etc) to raise interest.
  • Publish regularly to improve SEO and enhance your web visitor’s experience.
  • Give your sales and customer service teams collateral they can easily share.
  • Attract the attention of industry press which can lead to free editorial content.
  • Repurpose your blog content for social sharing or other sites.
  • Celebrate your team member contributions to a success story.
  • Deepen relationships with a featured client.