About US

Mission

Maximum, Sustainable Impact

We show up every day with a passion for developing relationships on behalf of our clients. It’s important because relationships create opportunities. Opportunities turn into sales, profits and healthy growth. When that growth is managed wisely, everyone wins including company owners, managers, employees, contractors, and suppliers. The ripple effect on their families and their communities brings meaning to our work.

OUR PURPOSE

Vision

Every client has a relationship building and conversion system that works.

We automate those things that are most critical to a healthy business, like relationship development and sales. Ironically developing relationships and converting sales is often the least automated area of most companies. We’re on a mission to change that.

Automation alone doesn’t produce results. It needs to be injected with creativity and professional communications. The marriage of creativity and automation is the heart of our slogan – “We Put Creativity to Work.

Values

  • Process beats heroics
  • Continuous improvement – never stop growing
  • Clarity comes first
  • Challenging the status-quo
  • Working with transparent intentions and genuine teamwork
  • Personal and professional freedom
  • Everyone has creative potential

Application of Our Values

“We’ve got this.” – We are committed to making a difference and doing what is best for our clients in the long run. We will stick with a mission through thick and thin.

“Collaboration over negotiation.” – Rather than a cold, transactional style of business, we work with transparent intentions and genuine teamwork based on respect, collaboration, commitment, and responsibility so that both our clients and our team have the freedom to do their best.

“Hide nothing.” – Our standard operating procedure is to bill all the time and expense for determining project parameters and then track and bill all time and expenses (with markup to cover admin) on a monthly basis. Once a project is clearly defined we will commit to a project budget and not bill beyond it unless the scope has changed.

MEET THE TEAM

Chad Root

Chad Root

President

Chad’s role has evolved from working in the business as the primary strategy consultant to working on the business to ensure Spearhead has the right people, processes, and technology to best serve our clients. His strength is seeing the big picture with the future in mind and strategically positioning organizations to win.  Prior to founding Spearhead in 2006, Chad was responsible for business management, sales, and marketing at three mid-size manufacturing companies: Fast Heat, Freeman Company, and Fremont Die Cut Products. In all three cases, he more than doubled sales while increasing gross margin. He accomplished this by closing the largest clients within each industry including Letica Corp, Denso Mfg, Pactiv, Genpak, General Motors, Frigidaire to name a few. Chad earned an MBA from Case Western Reserve’s Weatherhead School of Management and a B.S. in Architecture from The Ohio State University.

His passion for architecture combined with over 20 years in manufacturing has helped position Spearhead as a niche provider of consulting and marketing services for manufacturers of architectural products while also being extremely active in the American Institute of Architects.

“Chad is an engaged member of AIA on multiple levels. His architectural background coupled with his marketing expertise have served our chapter and the AIA Northern Indiana Section well. He has also been very helpful lobbying lawmakers on behalf of the profession at the Indiana Statehouse as well as the U.S. Capitol.” – Jason Shelley, Executive Director, AIA Indiana

Diana Evans

Diana Evans

Creative Director

Diana is the Creative Director at Spearhead with over 11 years of marketing in both the for-profit and non-profits sectors with a B.A. in Mass Communications and Business from IUSB. She oversees all content development and is charged with maximizing creative impact. She leads a passionate and collaborative team of graphic designers, photographers, videographers writers and web developers who work effectively and efficiently for the good of our clients. Always forward thinking to show our clients new possibilities, her passion lies in her work and seeing things come to life. She serves on the board of Junior Achievement of Elkhart County and supports her local community in a number of facets. Additionally, she is a certified group exercise instructor and in her (not-so-free-time) she leads team-building sessions for companies to encourage strength and unity both personally and professionally as well as add to a great culture.

Andrew Lazarra

Andrew Lazarra

Andrew is a multidisciplinary designer that has produced leading work for global not-for-profit brands. Trained as a graphic designer, he has led over 55 rebrands in both team and freelance environments. His design philosophy carries over from graphics to environments, digital campaigns, user experience, social campaigns, and more. With a firm grip on marketing trends, Andrew keeps an eye on what is performing well in the market to bring to his clients. Andrew is born-and-raised in the northwest suburbs of Chicago. In the spring and summer you’d be able to find him riding the 15 mile bike path near his home or at the nearby coffee shop when it’s cold!

Trenton Jones

Trenton Jones

Trenton Jones has been working in the creative space for over 10 years, working with many amazing clients from around the world. His focus is on telling compelling stories that impact people and finding creative ways to use video and photography to tell those stories.

Kristin Howard

Kristin Howard

Kristin is a marketing communications professional with over 10 years of experience in social media management, strategy and reporting. She worked for HARMAN Professional as the Global Social Media Manager for the division. Kristin currently works in the marketing department at Dometic, and she owns 24 Social LLC, a social media management and digital advertising company. Her spare time is filled with various adventures, traveling to all corners of the earth, practicing yoga, launching side hustles, learning new things and always planning her next escape.

Chris Risse

Chris Risse

Chris is a contracted web director and owner of Mediaryte, which provides digital commerce strategy and services for small business. For well over a decade, Chris and his team have provided technical marketing expertise and support for various industries, from simple eCommerce implementations to complex automated processes though API integrations. As an active member of his community, Chris participates in Business Networking International (BNI) and with several local non-profit organizations.

Chris Obudho

Chris Obudho

Chris is a contracted technical and marketing writer and editorial project manager with over 25 years of public communications experience. He has developed an expertise for writing concise content that has been used to great effect in many different industries from government, manufacturing, healthcare, B2B, creative agency, and e-commerce. Chris writes content that leads audiences to action by adapting the proper voice, leveraging expertise, and telling the right technical story. He’s a proud Jersey boy and misses New York-style pizza and local delis – desperately!

Tommy Taylor

Tommy Taylor

Marketing Technology Specialist

Tommy is the Marketing Technology Specialist at Spearhead and oversees website and social ad digital marketing strategies (creative and analytical). The use of his progressive, yet creative strategies provides in-depth analysis to optimize our customer experiences with not only engaging content, but result-driven content. Previously the Digital Marketing Director for Ascendant Orthopedic and Sorg Dodge, Inc., Tommy began his journey at Indiana University with a B.A. in Sports Marketing. He quickly made a name for himself as a Free-lance marketer for several years, having contracted with organizations such as the Indiana Pacers and Enterprise Rent-A-Car. When Tommy isn’t working, he enjoys playing copious amounts of soccer, wake surfing early mornings before work and golfing on the weekends. He believes age is just a state of mind and says he doesn’t plan to retire from his thrill-seeking adventures anytime soon.