Our Blog

Events & Presentations

You’re invited to our Spearhead March Learning Luncheon!

Educational Luncheon - A demonstration of systems that enable over-the-top, repeatable experiences in marketing, sales and service.Where - Spearhead Sales and Marketing's Systems Lab242 Waterfall Drive, Suite CElkhart, IN 46516When - March 21, 2019 11:30 - 1:00...

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Marketing Show & Tell

Now is the time to be part of the latest technology for building campaigns, optimizing conversions and predicting future results.

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LinkedIn

New Technology Leads to Success

New technologies bring dramatic changes to the way we interact with each other and conduct business. For example, the personal computer revolutionized our jobs, offices and the pace of business. Electronic mail transformed the way we communicate with each other. And...

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Why Not Buy Leads?

Buying sales leads has been a staple of doing business for the longest while. In fact, acquiring sales leads by using SIC (Standard Industrial Classification) codes is what made companies like Dun & Bradstreet famous. Today’s list brokers utilize research and lots...

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Getting Found Leads to Leads with LinkedIn

A business associate tells the story about how as a kid, he played hide-and-go-seek with his siblings. Most of the time, he scurried to the best hiding place possible as one of his sisters or brothers counted and then announced, “Ready or not, here I come.” Because...

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MarTech

Admit it, You Need a Digital Dashboard

A digital program management dashboard is a tool that you can use to monitor your digital efforts. The data collected from your relevant sources is compiled into an easy to use, “one-stop shop” for you and your stakeholders to view your digital performance. Many...

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Get Rich (Snippets) with Structured Data

If you’ve made any type of Google search over the past couple of years (heck, the past couple of minutes!), you would have seen results called “rich snippets.” They usually consist of an image, maybe a rating, and a short description of the search result. This method...

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Tap into Your Inner Journalist when Creating Content

Creating content for the Spearhead Sales and Marketing website is an important part of our branding, sales, and marketing strategy. We like to share our thoughts on automation, content, social media, digital, and many other topics with potential and...

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You’re invited to our Spearhead March Learning Luncheon!

Educational Luncheon - A demonstration of systems that enable over-the-top, repeatable experiences in marketing, sales and service.Where - Spearhead Sales and Marketing's Systems Lab242 Waterfall Drive, Suite CElkhart, IN 46516When - March 21, 2019 11:30 - 1:00...

read more

Be SM-art™ with your sales and marketing!

There are both art and science in sales and marketing. There are tools, metrics, and standards to meet with developing leads, creating content, and closing a sale. However, when you elevate sales and marketing to a true art, you’ve reached a level of sales...

read more

Program Management

Tap into Your Inner Journalist when Creating Content

Creating content for the Spearhead Sales and Marketing website is an important part of our branding, sales, and marketing strategy. We like to share our thoughts on automation, content, social media, digital, and many other topics with potential and...

read more

Spearhead Teaches Business Development Basics

Chad Root, President and Founder of Spearhead Sales and Marketing gave a well-received presentation to the American Institute of Architects (AIA).  The presentation was a great opportunity to share Spearhead’s sales partnership and marketing automation expertise as...

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Don’t Forget to Change the Oil!

Keeping Your Website Running with Regular MaintenanceWordPress is one of the most straightforward and most efficient website creation and content management systems out there today. There are plenty of others, but WordPress is probably the most familiar...

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Sales

Be SM-art™ with your sales and marketing!

There are both art and science in sales and marketing. There are tools, metrics, and standards to meet with developing leads, creating content, and closing a sale. However, when you elevate sales and marketing to a true art, you’ve reached a level of sales...

read more

New Technology Leads to Success

New technologies bring dramatic changes to the way we interact with each other and conduct business. For example, the personal computer revolutionized our jobs, offices and the pace of business. Electronic mail transformed the way we communicate with each other. And...

read more