Resources

Events & Presentations

You’re invited to our Spearhead March Learning Luncheon!

Educational Luncheon - A demonstration of systems that enable over-the-top, repeatable experiences in marketing, sales and service.Where - Spearhead Sales and Marketing's Systems Lab242 Waterfall Drive, Suite CElkhart, IN 46516When - March 21, 2019 11:30 - 1:00...

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Marketing Show & Tell

Now is the time to be part of the latest technology for building campaigns, optimizing conversions and predicting future results.

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LinkedIn

New Technology Leads to Success

New technologies bring dramatic changes to the way we interact with each other and conduct business. For example, the personal computer revolutionized our jobs, offices and the pace of business. Electronic mail transformed the way we communicate with each other. And...

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Why Not Buy Leads?

Buying sales leads has been a staple of doing business for the longest while. In fact, acquiring sales leads by using SIC (Standard Industrial Classification) codes is what made companies like Dun & Bradstreet famous. Today’s list brokers utilize research and lots...

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Getting Found Leads to Leads with LinkedIn

A business associate tells the story about how as a kid, he played hide-and-go-seek with his siblings. Most of the time, he scurried to the best hiding place possible as one of his sisters or brothers counted and then announced, “Ready or not, here I come.” Because...

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MarTech

Using Images Can Improve Your Digital Content

Using Images Can Improve Your Digital Content If you’re thinking about writing a blog post, for example, about a topic you are passionate about, what are some of the most important aspects of making your content successful, accessible, and relatable (not to mention...

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3 Fundamentals of Managing a Web Marketing Program

Preface I’ve managed hundreds of sales and marketing initiatives over twenty-five years. Throughout that time I’ve experienced both great successes and blind-sided failures. My hope is that this paper provides valuable insights and offers business owners and managers...

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Admit it, You Need a Digital Dashboard

A digital program management dashboard is a tool that you can use to monitor your digital efforts. The data collected from your relevant sources is compiled into an easy to use, “one-stop shop” for you and your stakeholders to view your digital performance. Many...

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Sales

Be SM-art™ with your sales and marketing!

There are both art and science in sales and marketing. There are tools, metrics, and standards to meet with developing leads, creating content, and closing a sale. However, when you elevate sales and marketing to a true art, you’ve reached a level of sales...

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New Technology Leads to Success

New technologies bring dramatic changes to the way we interact with each other and conduct business. For example, the personal computer revolutionized our jobs, offices and the pace of business. Electronic mail transformed the way we communicate with each other. And...

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Program Management

Funnels to Flywheels

Funnels to Flywheels! Take your marketing to the next level. New-Look Sales Process At Spearhead Sales and Marketing, we focus on helping our customers optimize their sales and marketing efforts through strategic planning and marketing automation. It’s about the big...

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The Performance Advertiser’s Guide to Instagram

Using Instagram Like a Boss! It’s safe to say that if you’re not on social media, you’re really not advertising your products or services at all. It may be even safer to say that if you’re not advertising on Instagram, there’s no way your business or personal brand...

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Document your Business Processes Now!

You’ll thank us later. Imagine: vacationing on a sandy beach and splashing around in crystal clear blue water. The sun is shining. There’s a calm breeze blowing. Ah. Sounds nice. Wake up! You’re a business owner! You don’t have time for dreams, vacations, or warm...

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