Our Blog

Events & Presentations

AFS Marketing and Sales Conference

AFS Conference 2018 If you’re looking for a way to systematically identify and develop key relationships, this presentation will get you well on your way to to meeting that goal. Create a content map and experience for the buyer journey while setting conversion goals...

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Putting Social Media In Its Place

Social media is all the rage but is it really a good use of your time and money? Fill out the form below to get your copy of the Putting Social Media In It's Place...

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How To Plan for Growth

One of our best luncheons was held on August 22, 2012. "I had the pleasure of attending Spearhead’s informative luncheon on the topic of “Planning for Growth.” Chad gives an excellent presentation and elicits comments and questions from attendees at regular intervals....

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LinkedIn

Want Best Results? Link up with LinkedIn.

Years ago, a friend of mine had a hot American sports car – front engine, rear-wheel powered. When Mark needed new tires, he asked his mechanic to recommend the best tires for speed, handling and the ability to whisk water away. Mark chose the market leader in...

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LinkedIn: Best Way to Sell on Social Media

If you were an artist and you wanted to sell your paintings, would you rent a booth at a pharmaceutical convention or at an arts and crafts show? Of course, you’d select the arts and crafts show. Because it’s where your buyers hang out. The same principle applies to...

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Reasons to Link Up with the Leader

Years ago, a friend of mine had a hot American sports car – front engine, rear-wheel powered. When Mark needed new tires, he asked his mechanic to recommend the best tires for speed, handling and the ability to whisk water away. Mark chose the market leader in...

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MarTech

How to Move Forward With AdRoll

Let’s face it, digital advertising is complicated and it’s hard to get straight answers. We’ve found an all-in-one tool that we’re moving forward with because it allows us to test and measure with small budgets and scale with bigger budgets. It’s called AdRoll and it’s the most widely used prospecting and retargeting platform.

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Business Automation and How to Prepare

Business Automation and How to Prepare ONTRAPORT’s recent blog post titled “Automate Your Business - 6 questions to answer before automating your business” raised some interesting points. Here’s my take on it… Point #1 - They ask, “Do you have a product?” This seems...

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Admit it, You Need a Digital Dashboard

A digital program management dashboard is a tool that you can use to monitor your digital efforts. The data collected from your relevant sources is compiled into an easy to use, “one-stop shop” for you and your stakeholders to view your digital performance. Many...

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Spearhead Teaches Business Development Basics

Chad Root, President and Founder of Spearhead Sales and Marketing gave a well-received presentation to the American Institute of Architects (AIA).  The presentation was a great opportunity to share Spearhead’s sales partnership and marketing automation expertise as...

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Don’t Forget to Change the Oil!

Keeping Your Website Running with Regular MaintenanceWordPress is one of the most straightforward and most efficient website creation and content management systems out there today. There are plenty of others, but WordPress is probably the most familiar...

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Program Management

Make Texting Work for You

Do you have your smartphone on or near you? We thought so. Who doesn’t these days? We’re guessing it’s close by to check Facebook, LinkedIn, and any texts you receive, right? In today’s business world, texting is just as important – if not more – than...

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Get Your Web Together!

The fundamentals of a high-quality web marketing program In today’s business world, it’s vital to have some sort of web presence. What that presence looks like varies greatly depending on your business, potential client base, and business goals (among other things)....

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On Your Mobile…Get Set…Go!

At Spearhead Sales and Marketing, we keep a close eye on the big players in the marketing world. Who’s bigger than Google when it comes to digital, marketing, SEO, and mobile? No one. In light of that, here’s something they’ve been working on – concerning mobile – for...

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Sales

Why Not Buy Leads?

Buying sales leads has been a staple of doing business for the longest while. In fact, acquiring sales leads by using SIC (Standard Industrial Classification) codes is what made companies like Dun & Bradstreet famous. Today’s list brokers utilize research and lots...

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Getting Found Leads to Leads with LinkedIn

A business associate tells the story about how as a kid, he played hide-and-go-seek with his siblings. Most of the time, he scurried to the best hiding place possible as one of his sisters or brothers counted and then announced, “Ready or not, here I come.” Because...

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Want Best Results? Link up with LinkedIn.

Years ago, a friend of mine had a hot American sports car – front engine, rear-wheel powered. When Mark needed new tires, he asked his mechanic to recommend the best tires for speed, handling and the ability to whisk water away. Mark chose the market leader in...

read more