Architectural Impact

Architectural Impact

I want to help architects and designers create more demand and establish a higher value for their services. In order to do that, I’m focusing on the impact of their work. This post is intended to provide a framework and direction for documenting featured...
Why Hire an Architect or Designer

Why Hire an Architect or Designer

Thank you to the Northern Indiana Chapter of The American Institute of Architects for the opportunity to explore the topic of why someone should hire an architect. I expanded the title of this post to include “or Designer” because I think it is equally...
Architectural Branding

Architectural Branding

Sometimes you chart your own course. Sometimes, it’s charted for you. One of our favorite clients, Libart USA, found themselves literally attached to The Godfrey Hotel IO Urban Roofscape in the heart of the River North Gallery District in Chicago. It’s an...
Sales and Marketing for Architects

Sales and Marketing for Architects

Hi, I’m Chad. Welcome to my new blog. This blog is intended to help architects and designers create more demand and establish a higher value for their services. I’m starting with Sales and Marketing for Architects and Designers because I feel this is an...