Content Marketing

We have a team of specialists with skills in the following areas:

  • Copywriting
  • Graphic Design
  • Photography
  • Video Production

Our job is to orchestrate these functions in order to create content that serves our client’s target markets. Everything is produced within the context of a buyer journey. At its simplest form, buyers go through three stages while always in a position to bounce back and forth between the stages.

This process is carefully investigated during our Strategic Planning and Branding phases. (link to those pages)

Here is an example of how the buyer journey applies to content planning for an office design firm.

All content is optimized for SEO keywords and user experience. We publish it to our client’s website and post a link on all relevant social media channels. If we’re managing our client’s CRM or Marketing Automation (link to ONTRAPORT page), we also make sure the content is added to a newsletter sequence or other relevant automated communications.

We rely on courses from companies like Hubspot to help stay in front of trends and best practices.

Other Resources:

CONTENT MARKETING

Find out how to attract, convert and retain customers using top-notch, relevant content for your niche audience.