Meet the Team

Chad Root


Chad’s role has evolved from working in the business as the primary strategy consultant to working on the business to ensure Spearhead has the right people, processes, and technology to best serve our clients. His strength is seeing the big picture with the future in mind and strategically positioning organizations to win.  Prior to founding Spearhead in 2006, Chad was responsible for business management, sales, and marketing at three mid-size manufacturing companies: Fast Heat, Freeman Company, and Fremont Die Cut Products. In all three cases, he more than doubled sales while increasing gross margin. He accomplished this by closing the largest clients within each industry including Letica Corp, Denso Mfg, Pactiv, Genpak, General Motors, Frigidaire to name a few. Chad earned an MBA from Case Western Reserve’s Weatherhead School of Management and a B.S. in Architecture from The Ohio State University.

His passion for architecture combined with over 20 years in manufacturing has helped position Spearhead as a niche provider of consulting and marketing services for manufacturers of architectural products while also being extremely active in the American Institute of Architects.

“Chad is an engaged member of AIA on multiple levels. His architectural background coupled with his marketing expertise have served our chapter and the AIA Northern Indiana Section well. He has also been very helpful lobbying lawmakers on behalf of the profession at the Indiana Statehouse as well as the U.S. Capitol.” – Jason Shelley, Executive Director, AIA Indiana

Rick Horn

Vice President

Rick provides strategic consulting along with sales and behavioral change coaching. He works with assigned clients to oversee their strategy development and provide sales, marketing and coaching support for their growth initiatives. Complementing his activities with Spearhead, Rick is also the owner of Play Tall Consulting. A company that provides business and sales coaching to assist business leaders to accelerate their personal and company growth. Over three decades he held VP to CEO positions with five different manufacturing companies within the Truck Equipment and RV Industries. Including leading the Sales and Marketing of Supreme Industries in Goshen to a growth of 40 times in revenues. Rick earned a Bachelor’s Degree in Business from Hillsdale College and has earned recognition through the years as an aggressive “Street Smart” growth executive.

Diana Evans

Creative Director

Diana’s experience in marketing includes for profit, media, and non-profit with a combined 14 years of experience. Serving other people is her passion and helping them grow their business plays an important part when she meets with clients and develops content that represents not only the company but the people who built it. Pouring out creative content that is engaging while moving the company forward is what success is to her. Team player and building up a positive culture flows through her work and allows for teams to produce great content.

Abby Wier


Prior to working at Spearhead Abby was employed as the Marketing/Graphic Design Specialist at the Greater Elkhart Chamber. Before that, she worked at The Elkhart Truth in their graphic and marketing department. She also worked as a graphic designer for a magazine and a book publishing/software company. Her duties included designing entire campaigns for various events, logos, billboards, flyers, brochures, banners, postcards, web banners, and more. Abby brings over 19 years of experience in graphic design to Spearhead, including 11 years working in a Marketing Department and 5 years as a part-time freelance designer for several local businesses and not-for-profit organizations. She is a graduate of Kendall College of Art and Design with a Bachelor of Fine Arts in Visual Communication.