Why You Need Marketing Automation
- Conversion rates as high as 50% – eMarketer
- 15-20% decrease in marketing spending – McKinsey
- 12.25 reduction in marketing overhead – Nucleus Research
- Existing customers 50% more likely to try new products – Invesp
- Existing customer spend 30% more – Invesp
- 9X more likely to achieve customer loyalty – DataMatics
Spearhead has been implementing ONTRAPORT since 2006. We were one of the earliest B2B marketers to leverage this powerful tool. We started using ONTRAPORT because Salesforce.com was not able to provide an automated communication sequence to contacts. We knew that most B2B leads needed to be followed up with 7-12 times before they would be in a position to buy. We also knew that most salespeople didn’t have that kind of time or staying power. So, we created automated follow-up sequences using ONTRAPORT. Fast forward to today an ONTRAPORT capabilities are absolutely awesome.