Program Management

Tap into Your Inner Journalist when Creating Content

Creating content for the Spearhead Sales and Marketing website is an important part of our branding, sales, and marketing strategy. We like to share our thoughts on automation, content, social media, digital, and many other topics with potential and...

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Spearhead Teaches Business Development Basics

Chad Root, President and Founder of Spearhead Sales and Marketing gave a well-received presentation to the American Institute of Architects (AIA).  The presentation was a great opportunity to share Spearhead’s sales partnership and marketing automation expertise as...

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Don’t Forget to Change the Oil!

Keeping Your Website Running with Regular MaintenanceWordPress is one of the most straightforward and most efficient website creation and content management systems out there today. There are plenty of others, but WordPress is probably the most familiar...

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Make Texting Work for You

Do you have your smartphone on or near you? We thought so. Who doesn’t these days? We’re guessing it’s close by to check Facebook, LinkedIn, and any texts you receive, right? In today’s business world, texting is just as important – if not more – than...

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Get Your Web Together!

The fundamentals of a high-quality web marketing program In today’s business world, it’s vital to have some sort of web presence. What that presence looks like varies greatly depending on your business, potential client base, and business goals (among other things)....

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On Your Mobile…Get Set…Go!

At Spearhead Sales and Marketing, we keep a close eye on the big players in the marketing world. Who’s bigger than Google when it comes to digital, marketing, SEO, and mobile? No one. In light of that, here’s something they’ve been working on – concerning mobile – for...

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10 Reasons to Publish Your Work

Show people what you do, how you do it, and how it affects your customers. Here are 10 motivations to consistently publish your work: Cement your brand by showing the results of your work. Help people understand how to use your products or services. Tell a story with...

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Web Planning Guide

There are over 100 tips to help you immediately get more from your website. The purpose of this web planning guide is to give you a shortcut for learning what has taken us 10 years to learn the hard way. If you’ve ever been part of a website project, you know all too...

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How to Move Forward With AdRoll

Let’s face it, digital advertising is complicated and it’s hard to get straight answers. We’ve found an all-in-one tool that we’re moving forward with because it allows us to test and measure with small budgets and scale with bigger budgets. It’s called AdRoll and it’s the most widely used prospecting and retargeting platform.

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