To determine how much to invest, you first need to understand your relationship funnel.

Fill in the yellow fields and this tool will give Spearhead preliminary data to recommend an investment strategy for you. Want help with this? Call 574-294-6900 anytime.

 

ROI of Earning “New Buyers”

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How many potential new buyer relationships do you have? (Please enter numbers only – no commas.)
Select if your product is existing or new.
The number of people who will make a buying decision in the next 6-18 months is:
(Based on 45-65% of people making a buying choice in the next 6-18 months. Source American Marketing Association. Also reference “Lead Generation for the Complex Sale” by Brian Carroll.; we use 45% to be conservative)
The number of people who buy from you:
(1 out of 8 will buy an existing product. 1 out of 24 will buy a new-to-the-market product. Source: “Selling in a Down Economy” by Robert B. Miller, Founder of Miller Heiman)
How much profit can you make over the lifetime of a client? $
The amount of profit you would make. (The profit multiplied by the number of new customers that would buy from you)
How much are you willing to invest for this return? $

ROI of Growing “Existing Clients”

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How many of your existing clients could give you more business if they chose to?
The number of current customers who buy from you:
(1 out of 2 will buy an existing product. 1 out of 4 will by a new-to-the-market product. Source: “Selling in a Down Economy” by Robert B. Miller, Founder of Miller Heiman)
How much profit can you make over the lifetime of the incremental new sales? $
The amount of profit you would make. (The profit multiplied by the number of current customers that would buy from you)
How much are you willing to invest for this return? $

Total Investment Over 6-18 months

The amount of profit you would make from new customers. (From the first box) $
The amount of profit you would make from existing customers. (From the second box) $
Total Investment: $
12-Month Budget (If we only use 66% of that Total Investment) $

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