Spearhead leads collaboration with TaigMarks

ELKHART, Ind. — Spearhead Sales & Marketing of Elkhart has formed a unique business alliance with two area firms to bring a new level of sales and marketing effectiveness to companies looking to significantly improve sales results and grow their business.

“We’re bringing the core competencies of three agencies together in a way that will maximize results for our clients,” said Chad Root, president of Spearhead. “We will be exclusively working with TaigMarks Inc. of Elkhart to support sales departments with marketing that produces more sales. That means marketing that works for the bottom line.

Spearhead is a consulting and management service that works with marketing departments to help sales personnel effectively leverage marketing resources. It assists with lead generation and management systems, large account sales training, sales and marketing workshops, and other tools to spur sales growth.

TaigMarks is a full service marketing and public relations agency that specializes in helping clients create, hone or completely rejuvenate their brand identity through both core message development and visual identity programs. TaigMarks also assists with strategic planning and execution, using its capabilities in design, copywriting, print production, advertising, public relations, event and product launch planning/execution, and trade show exhibit design/support.

The three firms have served an exceptional range of clients that include the plastics industry, major RV manufacturers and suppliers, truck manufacturers and suppliers, medical services, financial services, cabinet makers, orthopedic and other health products, educational institutions, manufactured housing, retail furniture, HVAC suppliers and agriculture, amongst others.

TaigMarks will continue to serve existing clients independent of this marketing alliance. “Nothing will change in regard to our present client relationships,” said Steve Taig, president of TaigMarks. “We’ll just be able to offer clients a wider platform of services.”

Results are key

“The key thing is that we all understand that it’s all about results,” said Root. “Every aspect of marketing is designed to create more sales opportunities, and everything is coordinated to achieve that result.

“What’s so exciting is this allows us to bring an exceptionally complete array of expertise into the service of a client. Companies don’t have to work with competing agencies or departments, or cherry pick from the particular strength of one firm versus another. We have it all in one package, with one over-riding goal — sell stuff!”

“We’re all about creative solutions, and when we looked at this alliance it seemed like a good idea,” said Taig. “Sometimes there’s a bit of a disconnect between sales and marketing. This helps fuse them together in a very effective, results-driven way.”

Business events planned

“We mean to be a real presence with this,” said Root. “We want to help businesses charge out of the gate in getting new business, which eventually helps us all economically.”

In this regard, Spearhead expects to sponsor a number of business events related to sales and marketing issues. Right now an official open house event is planned for the end of June to include a national speaker from “The Whale Hunters,” a strategic sales coaching company that helps small businesses achieve explosive growth by landing bigger deals with bigger customers. More details about the open house will be forthcoming later this month.